October 1, 20182 min read

Do Product Managers and Engineers Even Care What Support Teams are Hearing from Customers

Explore the disconnect between support teams and product development. Learn how to establish communication channels, ensure feedback relevance, and foster company culture that values customer input for better products.

Tags:
product managementcustomer supportengineering teamsfeedback integrationteam collaborationcustomer insightsproduct developmentcommunication channels

Customer feedback is invaluable for product development. However, the integration of this feedback into the development process depends on several factors:

  • Communication Channels: Establishing clear pathways for support teams to relay customer insights to product managers and engineers.

  • Feedback Relevance: Ensuring the feedback is actionable and aligns with current development goals.

  • Company Culture: Fostering a culture that values customer input and encourages cross-departmental collaboration.

By addressing these areas, organizations can ensure that customer feedback is effectively utilized in product development.

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